Resources for website migrations and redesigns
If your business site is changing platform, domain, design or URL structure, the guides, checklists, redirect map template and price data below are grouped by stage of the relaunch. Use them to run the work yourself, or to decide which parts to hand over.
Planning: what is at risk, and when to hire
Guide
Website migration SEO
What each kind of website migration risks in Google, the SEO work it needs, which steps you can run in-house and when to hire a specialist.
Guide
Domain change SEO
Domain change SEO for a rebrand or merger: 301 redirects, Search Console's Change of Address, the old domain kept live and the WordPress steps, in order.
Launch: checks to run or hand over
Guide
Migration checklist
SEO site migration checklist with the WordPress rows marked: before launch, launch day and after, with who does each step and the access it needs.
Guide
Redesign SEO checklist
Website redesign SEO checklist for business sites: what a new design changes, what to compare on staging, the launch checks and the WordPress steps.
After launch: diagnosing a traffic drop
Guide
Traffic drop diagnosis
Traffic dropped after a website redesign? Use Search Console to tell relaunch defects from Google updates, seasonality, AI Overviews or a tracking change.
Costs: budgeting a migration or redesign
Cost guide
Migration cost
Website migration cost by provider type: host moves, rebuilds, SEO work and recovery, each published price dated and linked to the page it came from.
Cost guide
Redesign cost
Website redesign cost by provider type and site size: prices published by agencies, freelancers and Clutch, read 8 October 2026, and the SEO line item.
Tools: map the URLs yourself
Template
Redirect map template
A redirect mapping template in CSV: one row per old URL, its mapped page and its 301 or 410, plus the checks and the WordPress, Nginx and Apache formats.
Platforms: switching from another CMS
Guide
CMS migration matrix
CMS migration SEO for a move into WordPress: what Wix, Squarespace, Webflow, Shopify, Drupal, Joomla, HubSpot and WordPress.com export and redirect.
The same URL work, in-house or hired
The URL work in a relaunch is the same whoever runs it: a URL inventory, a redirect map, a parity check on staging, launch QA and crawls after launch. If organic search brings in inquiries or sales, weigh the hours that work takes in-house against the published package prices and how a project runs, phase by phase. Agencies can add the same URL work to client relaunches through white-label migration support.