Website migration cost: published prices by provider type

Prices last checked: 8 October 2026.

Host moves are free with some hosting plans¹, and one host charges $99 to move a site that is not built on WordPress³. Rebuilding a site in WordPress starts from $499 at one agency⁵. The SEO work on changed URLs runs from $499 for a domain change⁷ to $20,000–$50,000+ for enterprise migrations¹⁶, and recovery after a failed launch starts from $1,500⁹.

If your business site is changing host, platform, domain or URL structure, the quotes you collect can price very different jobs under the one word “migration”. The tables below keep those jobs apart, so a host’s included move is never weighed against an agency’s SEO project as if both bought the same work.

Website migration cost by provider type

Website migration cost splits into four jobs that providers price separately: moving the files, rebuilding the site on a new platform, the SEO work that maps each changed URL to a new page with a 301 redirect, and recovery when a launch goes wrong. Each row gives the provider type, what the price covers, the size or unit it applies to and the figure exactly as published, with a numbered link to its source. SEO Migration Studio’s own fixed prices are kept out of these tables and listed on SEO Migration Studio’s price list.

Moving the files to a new host

A host move copies the site’s files and database onto new servers. When every URL stays the same, it is the lowest-priced of the four jobs, and some hosts include it with a hosting plan.

None of the three host pages mentions redirects or SEO checks. That leaves no gap while every address stays the same. Once the domain, the HTTPS setting or the permalinks change during the move, the URL work a host move leaves out becomes a separate job.

Rebuilding the site on a new platform

A platform switch recreates the site’s pages in the new CMS instead of copying files across.

Both prices are set per project or per hour, not by the number of URLs that change. Ask what each quote assumes about redirects, and who builds and checks the redirect map; the next table prices that work on its own.

The SEO work on changed URLs

The SEO work covers the URLs that change: listing the ones that matter, mapping each one to a page on the new site, and checking the redirects before and after launch. Specialists and solo consultants publish fixed tiers, floors, per-page rates or hourly rates; UK agencies publish floors and fixed audit prices in pounds, and two agency-written guides publish ranges.

If your developer or agency is building the new site, the SEO work can be bought on its own: SEO Migration Studio’s SEO-only packages priced by URL count cover the inventory, the redirect map and the launch checks.

Rescue and recovery once problems start

Recovery prices cover the work after a launch followed by a drop in organic search traffic: finding which URLs and changes caused the traffic drop, then fixing them. A rescue price covers stepping into a migration that is already under way.

Where a provider in these tables publishes a planning price and a recovery price, recovery is the higher one. One UK agency lists its CMS or domain migration audit at £2,500 and its traffic and ranking recovery audit at £3,500¹⁴. One productized service sells its migration blueprint at $2,500 and its ranking-drop audit at $3,500¹⁰. Two of the five prices above buy an audit, so ask whether the fixes are carried out or only recommended.

SEO Migration Studio prices recovery in two steps, a diagnosis first, then a fixed-price fix, and both prices sit in the last section.

What makes one migration cost more than another

The prices above vary along four lines: whether URLs change, how many there are, which platform the site leaves and who carries out the redirects. Timing and the length of post-launch checks move them too.

Whether the URLs change

Google’s site-move guide separates the two cases. “In the simplest of site moves, you may not need to generate a list of your old URLs”¹⁸: a domain change that keeps every path can be redirected with one wildcard rule. “In more complex site moves, you will need to generate a list of old URLs and map them to their new destinations”¹⁸. The SEO table follows the same split, with a domain-change tier priced below a platform-change tier at the same specialist.

How many URLs there are

Google processes a move URL by URL: “The move takes place on a per-URL basis.”¹⁸ Several tiers in the table are sold by pages, but the redirect map has to cover every URL that earned clicks, links or an index entry, so ask which count a quote is built on. Per-page rates fall as sites grow, as the redirect-map-only row shows.

Which platform the site leaves

Every platform forces its own URL patterns. Those patterns decide how many old URLs one redirect rule can cover and how many need a row of their own in the redirect map. The CMS migration matrix compares what each common platform exports and which URL patterns it forces.

Who carries out the redirects

Implementation can be priced on top of the plan. One productized service charges $2,500 for its blueprint and $4,000 when it also implements the redirects, canonical tags and Search Console setup itself¹⁰.

When the work starts, and how long checks run

At one SEO agency the price rises with each stage: a pre-migration audit from $500, a rescue of a migration under way from $800 and recovery after launch from $1,500⁹. Post-launch monitoring varies too, from 30 days in that agency’s end-to-end offer⁹ to 90 days in the blueprint offer¹⁰. A longer window catches more of the redirects that break after launch week, such as a permalink edit or a deleted page.

A domain change or a redesign in the same launch

A domain change keeps costing after launch. Google’s guide says to “Keep the redirects for as long as possible, generally at least 1 year”¹⁸, so the old domain stays registered and its redirects stay live for at least that long. A redesign in the same launch adds new templates and a parity check of titles, headings and structured data; website redesign prices are tracked separately.

What the SEO line item pays for

The SEO line item in a migration quote pays for work on URLs, not on design or copy. A complete line names each of these parts:

1. URL inventory: every old URL with Search Console clicks or impressions in the last 16 months, links from other sites, an index entry or a place in a current sitemap. It is the count the rest of the line is priced on.
2. Redirect map: each URL on the inventory mapped to one page on the new site, delivered in the import format of the server or redirect plugin.
3. Parity check: titles, headings, canonical tags and structured data compared between the old and new templates.
4. Staging crawl: the redirect map and the new templates checked on the staging site before launch day.
5. Launch QA: redirects, robots.txt, noindex tags, canonicals, sitemaps and analytics checked on launch day, with a Change of Address filed in Search Console when the domain changes.
6. Post-launch crawls: the inventory crawled again after launch, with a fix list each time, for a period the quote states.
7. Fix hours: time to correct what the crawls find, or a written note that your developer does it.

Published offers differ most on the last three parts: some stop at the plan, some carry it out, and their monitoring windows run for different lengths.

How to compare two migration quotes

Two quotes compare only when they price the same job for the same set of URLs. Before weighing the totals, put the same eight questions to each provider:

1. Which job does the price cover: the file move, the rebuild, the SEO work, or all three?
2. Is it built on pages, URLs or hours, and on how many?
3. Which URLs go into the inventory, and do you sign that list before mapping starts?
4. Who writes the redirect map, who imports it, and in which format?
5. Which checks run on staging, on launch day and after launch, and for how long?
6. Who fixes a URL that fails a check, and are those hours in the price?
7. What is left out: hosting, theme or plugin licenses, copywriting, design?
8. When is each payment due, and is VAT or sales tax added?

A quote for the move alone and a quote that includes the inventory, the redirect map and launch QA are prices for different jobs, whatever the two totals say.

How these prices were collected, and their limits

Every figure above was read on the page that published it, on 8 October 2026, and copied as published, with its “from”, “plus VAT” and per-page wording kept. The limits matter as much as the figures:

• Only published prices are included. Providers that quote only after a call are missing, so the tables lean toward providers that publish.
• US-dollar and pound prices are not converted. The pound prices come from UK providers, and one of them quotes its floors plus VAT.
• A “from” price is the lowest price a provider lists, not a typical bill.
• Four rows come from cost guides written by agencies and a migration-plugin vendor. They are estimates, not offers.
• One agency’s cost page gives two floors for recovery: £8,000 plus VAT for a migration or migration recovery managed in full, and £10,000 plus VAT later on the same page¹⁵. The tables show both.
• Provider names appear only in the source list. Rows are labeled by provider type, and no provider is ranked or set against SEO Migration Studio.

SEO Migration Studio’s prices for the same jobs

SEO Migration Studio prices the same jobs by size for WordPress business sites; each figure below is the first tier of its package.

The SEO-only packages fit a relaunch that your developer or agency builds; a move into WordPress done end to end puts the rebuild and the SEO work in one price. End-to-end projects also carry the Day-30 URL Check, whose terms sit beside each package on the price list linked above.

If organic search brings in inquiries or sales, price the SEO work before the build is signed, so the redirect map exists before the templates are built. A quote request needs three things: the site address, the launch date and, if you have it, the number of URLs that earned clicks in Search Console.